Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Buy

Hoet&Hoet signs the new campain of the Centre for Equal Opportunities and Opposition to Racism

The Centre is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria. The Centre also oversees the respect of the fundamental rights of foreign nationals and observes the nature and scope of migration flows.  Furthermore the Centre stimulaties the fight against human trafficking.

www.stop-discrimination.be

Constituted on January 8, 2009, Sonuma has as objective to digitize the production of the public channel RTBF but also to take care of its marketing.

The missions of Sonuma are centered around three paramount concepts:

- the patrimonial responsibility by safeguarding a the audio-visual memory

- the alliance of the technical expertises, documentary and editrorial to preserve and diffuse the files
- the development of various services bound for the professionals and the public.

Hoet&Hoet designed the new identity of Equiform and rebranded the name into a very personnal ‘iU’.

iU. It is to propose the right answer to the right person, in a place of experiment, discoveries and pleasures; with the advices, products, prevention, solutions, protection… It is to bring greater comfort and to develop, in a durable way, the capital beauty and wellbeing…

see more of iU

The Visual Miscellaneum

The Visual Miscellaneum is a unique, groundbreaking look at the modern information age, helping readers make sense of the countless statistics and random facts that constantly bombard us. Using cutting edge graphs, charts, and illustrations, David McCandless creatively visualizes the world’s surprising relationships and compelling data, covering everything from the most pleasurable guilty pleasures to how long it takes different condiments to spoil to world maps of Internet search terms. Buy

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

Information is beautiful when understood. This diagram from David McCandless is even helpful.

Typeface
Classic Typography for Contemporary Design

If there is one experience that any graphic designer can relate to, it’s the quest for the perfect typeface. The right typeface communicates the visual essence of the content while enhancing the impact of the overall design. The dozens of type samplers available are often more confusing than helpful, offering hundreds of choices but little guidance. Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring sixty classic typefaces that continue to resonate with today’s most influential graphic designers. The book is organized using typographic classifications such as sans serif, serif, display, script, and dingbats. Each typeface is presented in detail, including its origin, main characteristics, and uses. The main character set of each type specimen is accompanied by typesheet style examples including technical specifications and non-Latin characters.

In addition, Typeface includes a unique feature certain to delight designers: a choice of similar typefaces is given for each font, so that alternatives can be easily compared, taking the stress out of tracking down typefaces. Characteristics such as vertically stressed oblique serifs or abrupt contrasts are highlighted and easily cross-referenced, allowing designers to make educated type choices without having to trawl through the seemingly endless pages of type vendor libraries. Accompanying the main character sets and typesheets are examples of the typefaces in use. Leading practitioners such as Pentagram, karlssonwilker inc., and Why Not Associates provide a working context for each typeface, making Typeface both a fully functional sourcebook and an inspirational showcase of international typographic design. Buy

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).