Hoet&Hoet

SNCB Holding, a brand new identity for the Belgian train stations

Posted in Visual Identity by hoethoet on 9 April 2009

la gare - het station

Hoet&Hoet signs the new graphic identity of la gare – het station (B-Holding), the National Belgian train stations. The new logo evokes initially the structure & the place. It translates then and especially the governing ideas of the concept: protection & user-friendliness, unit & interaction, interior towards outside & outside towards interior, movement & dynamism, meet & exchange, flexibility & emotion, multiplicity & variety.

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