Hoet&Hoet

Integrated 2009

Posted in Insight out by hoethoet on 29 October 2009

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Integrated2009 is a biannual international design conference that will take place in deSingel Antwerp on Thursday 22 & Friday 23 October 2009.
Integrated2009 will focus on the crossover between contemporary graphic design, illustration, typo- graphy, new media, technology & art. Can we talk about a new research attitude, or not?
And what does ‘design’ actually mean these days?
Up to 24 speakers from different countries are expected (award-winners and young participants side-by-side); the intention is to get some answers and to create a unique interaction of ideas, thoughts and expectations related to the immediate future. Integrated2009 welcomes students, teachers, designers, artists, clients, opinion-makers, and other cross-media addicts.

Speakers

Stefan Sagmeister

Stefan Sagmeister

Stefan Sagmeister (AUS)
formed the New York based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. Having been nominated five times for the Grammies he finally won one for the Talking Heads boxed set.
He also earned practically every important international design award. In 2008 a compre- hensive book titled “Things I have Learned in my Life so far” was published by Abrams.
Solo shows on Sagmeister Inc’s work have been mounted in Zurich, Vienna, New York, Berlin, Tokyo, Osaka, Prague, Cologne, Seoul and Miami. He teaches in the graduate department of the School of Visual Art in New York and lectures extensively on all continents. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar,
a master’s degree from Pratt Institute
in New York.

Design and Happiness
Stefan Sagmeister will explore the possibilities
to achieve happiness as a designer as well as chances to design pieces that induce happiness in the audience. Lots of work from the last couple of years will be shown.

www.sagmeister.com

http://thingsihavelearnedinmylife.com

Siggi Eggertsson

Siggi Eggertsson (ISL)
was born in Akureyri, a small town on the north coast of Iceland. He first showed interested in graphic design
at the age of 14 when he became involved in local design programs creating posters for jazz concerts and art exhibitions. When he turned 18, his vision started to expand beyond his remote home, so he applied to the Iceland Academy
of Arts in Reykjavik to study Graphic Design. During his first year he met the typographer
Atli Hilmarsson and they began working together
on design briefs.
Here Siggi Eggertsson developed not only as a typographer and designer but also, increasingly,
as an Illustrator and image maker in his own right.
In 2005 he moved to New York to work at the Karlssonwilker design studio followed by a move to Berlin to study in the Kunsthochschule Berlin-Weissensee.

Early in 2007 Siggi moved to London to become part of the Big Active family and contribute to publications like Dazed and Confused, The New York Times and Arkitip plus commercial work
with H&M, Stussy and various music projects.
Siggi has a unique and complete visual identity; his approach to work takes in his design background, which results in work of hidden
depth and sense of purpose.

www.vanillusaft.com

Karlssonwilker

Jan Wilker (DEU) grew up in Ulm, Germany
and later studied at the State Academy of Art
and Design in Stuttgart. Towards the end of that,
he and Icelander Hjalti Karlsson (ISL) founded
karlssonwilker inc.
, a design studio located in
the heart of Manhattan. The two of them (plus one intern) are working on all sorts of projects and from time to time there are parties on their backyard rooftop. Their work has appeared in more than one design publication and they have received less than thousand awards. ‘Tellmewhy’, a book about their studio that chronicles their first 24 months in business, was published by Princeton Architectural Press in 2003. Since then, nothing really has changed. They frequently lecture and give work- shops on design, and they continue to work with an eclectic list of clients, including A, the B, C,
D, E, the F Club, G, H mag, I, J, and K.

Made in America – by Europeans
This lecture will be about karlssonwilker, Inc.’s  first 99 months in business, about setting up
a small design studio in Manhattan, and the years that passed since, still working in the same office right above a DunkinDonuts. In this hopefully well-prepared audio-visual presentation,
Jan will also try to entertain the audience.
Good luck.

www.karlssonwilker.com
www.wgdfc.org
www.sahrevictorewilker.com

NodeBox

Stefan Sagmeister

NodeBox (BEL) is an ongoing effort to create novel graphics software that allows more people to express themselves creatively. During this talk we’ll give an overview of the new NodeBox 2, which generates visual output based on programming code, a node-based interface, or natural language (i.e. English). NodeBox is developed at the Experimental Media Group, founded in 2004 at Sint Lucas Antwerp. The EMG has since been involved in various research projects bordering between art and technology. We draw inspiration from domains such as AI, cognitive science, linguistics, biology, toys, in an attempt to define the nature of creativity.

Current EMG members are:
Frederik De Bleser (author of NodeBox),
Tom De Smedt (PhD student in computational creativity), Stefan Gabriëls (software developer for NodeBox 2), Lieven Menschaert (graphic design teacher & electronics hobbyist) and Lucas Nijs (formerly Apple Computer, graphic design teacher, head of EMG).

NodeBox is an ongoing effort to create novel graphics software that allows more people
to express themselves creatively. Our newest development is NodeBox 2, an open source application that generates visual output based on programming code, a node-based interface or natural language (i.e. English). In the user interface you connect nodes (building blocks) together to create interesting visuals. Nodes can be opened to examine or edit the source code. AI techniques allow the system to evaluate written text and transform it into nodes using analogy and conceptual association.

www.nodebox.net

John L. Walters

Stefan Sagmeister

John L. Walters (GBR),
editor, Eye, the international review of graphic design.
John L. Walters has edited
Eye for ten years, and
launched Eye’s blog
(blog.eyemagazine.com) in July 2008. Walters studied maths with physics and began his career as a jazz composer and record producer (working on pop hits) before moving into journalism.
In the 90s he was a founder of the award-winning, not-for-profit audio journal Unknown Public, and freelanced for several newspapers (Sunday Times, Independent) and magazines (The Wire, Architec- tural Review) before joining Eye. He writes about music for the Guardian and occasionally broad- casts for the BBC. In April 2008 Walters led a management buy-out (with MD Hannah Tyson and art director Simon Esterson) of Eye, which
is now published independently by their new company. Walters is the co-curator (with Catherine Dixon) of a one-day event about design and music at the St Bride Institute, London, next January, and he is a member of the jury for the 24th International Biennial of Graphic Design Brno 2010.

Design and music, despite their fundamental differences, have always had a complex, some- times passionate relationship. And as older music formats recede, new forms take their place.
Eye editor John L. Walters (also a Guardian new music writer), takes a personal look at the visual culture of music through the pages of Eye magazine and its blog.
(Warning: may contain metaphors.)

www.eyemagazine.com
blog.eyemagazine.com

Jean-Paul Van Bendegem

Stefan Sagmeister

Jean-Paul Van Bendegem (BEL) is a philosopher and mathematician and professor
at the Vrije Universiteit Brussel (VUB) in logic and philosophy of science. He is president of the National Center for Research in Logic, director of the Center for Logic and Philosophy of Science, and he is also co-director of the interdisciplinary Center Leo Apostel (VUB). His research concerns mainly non-classical logics, the practice and philosophy of mathematics and, more generally, the relations between science, religion, and society.
Topics studied by members of the research
group are: cultural identity, biological origins
of language and basic mathematical capacities, philosophy of information, philosophy
of consciousness.

www.vub.ac.be

Giorgio Olivero (TODO)

ToDo is a next-gen design studio based in Italy and founded in 2007. While designing near-future projects today, they focus on dialogue, exchange and community through the inte- gration of ideas, interactivity
and technology. The outcome is a steady stream of new experiences that question and redefine the relationship between technology, products, services and smart environments for the twenty-first century. Giorgio Olivero (ITA) is an interaction designer and one of the studio co-founders. At ToDo he takes care of design management and creative direction.
In 2004, he graduated from the Masters programme in Interaction Design from the Interaction Design Institute Ivrea (Italy).

www.todo.to.it

Storm Thorgerson

Stefan Sagmeister

Storm Thorgerson (GBR)
was born in Potters Bar, which was in Middlesex at the time and is now in Hertfordshire. He was
a key member of the British graphic art group Hipgnosis, and designed many of their most famous single and album covers. Latterly, he runs a design studio called StormStudios – a loose group of freelancers. Perhaps his most famous designs are those for Pink Floyd. His design for The Dark Side of the Moon has been called one of the greatest album covers of all time, and is without a doubt one of the most iconic. Many of his designs are notable for their surreal elements. He often places objects out of their traditional contexts, especially with vast spaces around them, to give them an awkward appearance while highlighting their beauty.

To quote Thorgerson, “I like photography because
it is a reality medium, unlike drawing which is unreal. I like to mess with reality…to bend reality. Some of my works beg the question of is it real
or not?”
Several books have been devoted
to surveying Thorgerson’s work over
three-plus decades.

www.stormthorgerson.com

Annelys De Vet

Stefan Sagmeister

Annelys de Vet (NLD)
is a critical graphic designer based in Brussels and head of the design- department of the Sandberg Institute Amsterdam (Masters Rietveld Academy) – where she earned her MFA in 1999. Her work explores the role
of design in relation to the public and political discourse. Books she both published and designed include: ‘Subjectieve atlas van Nederland’ (BIS Publishers ’05), ‘The public
role of the graphic designer’
(Design Academy Eindhoven ’06), ‘Subjective Atlas of Palestine’
(010 Publishers ’07) and ‘Subjective atlas
of Serbia’
(Dom Omladine ’09). In addition
De Vet is initiator and designer of the
yearly ‘Temporary Museum Amsterdam’;
the side program of Art Amsterdam.

Annelys de Vet cannot understand how populism is so powerful in terms of placing irrelevant topics on the agenda, and in doing so killing the nuance and curiosity out of public debate. In contrast to what is often claimed, democracy is not about
the majority but, above all, about space for the minority. This important aspect of democracy demands a culture that allows people space to be different. In her lecture De Vet will show how she, as a designer, researches what role design can play for the public and political discourse and thereby for democratic culture.

www.annelysdevet.nl

Wesley Wolkman

Stefan Sagmeister

Wesley Wolkman (BEL) is a Arnhem, Antwerp, Ghent based artist, involved in different projects and organisms such as W.W. Publishers, D.O! (previously De Onderneming), W. Wolkman, etc.
Recently forgotten about the past. Nowadays very interested in collaborations, processes, language, publishing and output- devices.

Not very sure what’s going to happen
on Integrated2009 yet, but an adience will probably
be required. Hopefully J.Cremers gets back
from Africa by then! W.W. wants to wish
him all the best.

www.wesleywolkman.com

Woutwalt

WoutWalt (BEL) is a Brussels-based creative duo. WoutWalt is Walt Van Beek and Wouter De Raeve.
WoutWalt’s early work mainly focussed on WoutWalt projects, which was soon followed by work for cultural clients ( Bozar, Zinneke, VICE…)
WoutWalt does installations, visual work, makes WW cookies and runs the WaiWaiSpace, an artspace in the centre of Brussels.

Woutwalt is surprised that no one’s mentioned
yet that the mechanical mark-making of the sexual signifier brings within the realm of discourse the eloquence of their pieces. Not to mention the realm of discourse and the essentially transitional quality.

www.woutwalt.be
www.waiwaispace.blogspot.com

Gaetanandroeben

Stefan Sagmeister

Mirrors got sprayed, shop-windows got wall-papered, helicopters were flown, nations
got destroyed, security were told to back off, cowboyboots took on a second life, trams tried to escape, Google Earth gained a new dimension, pop stars got involved, days turned into nights, nights into days, women got seduced, flags got folded, books devoured, memory sticks exchanged, left switched to right, world population got reshuffled, Helvetica was raped, Rockwell sprung to life, camera’s were rolling, busstops were made pleasing, airplanes had to fly low, Africa was given another chance, Danish isles got robbed of their sheep, beer got drunk, ideas emerged, plans evolved.

WE ARE OPEN
We are Gaetan & Roeben (BEL).

Hard times…
From: Gaetan Teller (gaetanteller@hotmail.com)
Sent: wednesday 21 october 2009 23:08:37
To: Roeben Beddeleem (ruben.beddeleem@hotmail.com)

‘sup bro?!

Life in Antwerp ain’t the same no more since you had to flee to Shanghai… I f***ing miss u man! Sometimes I wish we hadn’t done all that vandal stuff that put you on that stupid most wanted list.
I can’t wait to be reunited in China. And I promise that when that time comes, I’ll be speaking
fluent Chinese!

Yours truly,
Gaetan

http://gaetanroeben.wordpress.com

Noisebox

NoiseBox is a product of innovation and technology, that strives after perfec- tion in imper-fection. It produces a result that would be considered by many as a failure. Angelo Wellens (BEL), young starting philosopher, artist, photographer, painter and musician. He graduated in economics and continues studying architecture at the
Henry Van de Velde Academy. Two years later
he decided to be absorbed into the knowledge of graphic design which he’s still studying industriously at the Sint Lucas school of art in Antwerp. So far he’s just enjoying life and has only done some freelance work. Not knowing where
his destiny lies, he’s seeking his way into the mentally disturbed, fast growing world
of graphic design.

www.noisebox.eu

Adbusters

Stefan Sagmeister

Based in Vancouver, British Columbia, Canada, Adbusters magazine is a nonprofit, reader- supported magazine which concerns itself with
the erosion of our physical and cultural environ- ments by commercial forces. The magazine is
a project of the Adbusters Media Foundation,
a global network of artists, activists, designers, writers, pranksters, students, educators and entrepreneurs whose aim is to topple existing power structures and forge a major shift
in the way we live in the 21st century.

Adbusters magazine is a leader in conscious
and alternative design. In 2000, Adbusters launched First Things First 2000, an updated version of Ken Garland’s 1964 manifesto, which challenges designers to use their skills for worthy causes and not simply to promote consumerism. The project furthers the ultimate aim of the maga- zine: fostering a world in which the economy
and ecology resonate in balance.

Will Brown (CAN)
Art Director, Adbusters magazine.
Born in Saskatoon, Saskatchewan in 1981,
Will Brown holds a Bachelor of Design from the Ontario College of Art and Design in Toronto.
After achieving a high level of success for his illustration work, Will worked as an art director for
a variety of alternative culture publications until assuming the position of art director at Adbusters magazine in 2006. He was recently the keynote speaker at Jeddah, Saudi Arabia’s inaugural design conference.

Douglas Haddow (CAN)
Creative Consultant, Adbusters magazine.
Born in Nelson, British Columbia in 1981, Douglas Haddow received a Bachelor of Arts in Film from the University of British Columbia. After a few years spent in feature film production and advertising, Haddow left the commercial sphere
to work as a journalist and freelance creative consultant – writing a number of notable articles and working on various independent media design projects. He began working with Adbusters
in early 2008.

Will & Douglas will speak about Adbusters’
most provocative and controversial design projects: Design Anarchy and the First Things First Manifesto. The lecture will also explore the myriad new and pressing challenges now facing every designer: zero-point paralysis, the future of print after the crash, and the erosion of our cultural environments. How can designers effectively engage with a world marred by climate collapse and economic uncertainty?

www.adbusters.org

David Shrigley

David Shrigley (GBR) was born in 1968, in Macclesfield, England. He studied Fine Art at Glasgow School of Art from 1988 to 1991. His work encompasses
drawing, sculpture, photography, animation and music. Recent exhibitions include Galleri Nicolai Wallner, Copenhagen; BQ, Cologne; Anton Kern Gallery New York; Carnegie International, Pittsburgh; Bergen Konsthall, Norway.
His drawings have appeared in newspapers
and magazines such as Esquire (Japan), Donna (Italy), Arena (UK), The Gaurdian (UK), Le Monde (France) Suddeutsche Zeitung (Germany), New York Times (US). He has produced animated pop promos for Blur and Bonnie Prince Billy and has produced album artwork for artists such as Deerhoof and Malcolm Middleton. In 2006 he produced a spoken word album Shrigley Forced
To Speak With Others
and in 2007 released a compilation album Worried Noodles featuring 39 artists invited to create songs based on his lyrics originally published in a book of the same name. The project included contributions from David Byrne and Franz Ferdinand amongst others. Shrigley is the author of numerous books of drawings details of which can be found at redstonepress.co.uk, He now lives and works in Glasgow and is represented by the Stephen Friedman Gallery, London.

www.davidshrigley.com

Renaud Huberlant

Stefan Sagmeister

Après des études artistiques
à Saint-Luc Bruxelles
Renaud Huberlant (BEL) s’oriente en autodidacte vers une pratique de graphisme culturel
et crée en 2002 le studio SalutPublic qu’il anime avec Pascale Onraet.
Ils accompagnent artistes et commissaires dans la conception de livres et avec des architectes au développement d’identités culturelles.

Renaud Huberlant publie régulièrement des articles dans des revues et monte des expositions trans- disciplinaires. Il est un des promoteurs du prix Fernand Baudin (plus beaux-livres Wallonie-Bruxelles). A donné une conférence
à Beaubourg en avril et participera en septembre au débat ‘Graphisme dans la ville’ à la Galerie Anatome, Paris. Enseignant à l’Erg depuis 1993,
il dirige les cours de typographie en Master.

Renaud Huberlant présentera la pratique
du studio SalutPublic dans les domaines du
livre et de l’architecture ainsi que sa participation curatoriale à l’exposition transdisciplinaire (art/architecture/design/graphisme) ‘Dialogic Park I’ qui s’est tenue à l’espace Bétonsalon
à Paris cet été.
Renaud parlera en Français.

www.salutpublic.be
www.erg.be/blogs/huberlant
www.erg.be

Jo De Smedt

Stefan Sagmeister

Jo De Smedt (BEL) studied
Fine Art at Sint Lucas Brussels where he graduated in the atelier ‘printmaking’. A lot of descrip- tions already marked his work. From a ‘young angry post-dadaist’ to ‘a multiple re-user of stolen images’.
There are no hidden worlds in his work, everything is there, if you want to search for it. Jo’s work is inspiring, refreshing and he likes to discover the limits of semiotics & significances. Although he paints, draws, sculptures, makes prints,
he’s not a painter, nor a sculptor or a printmaker.
He’s a real multi-media adept, not in the technological way though, yet straightforward and with a sparkling view on today’s reality and cultural, social & artistic environments.

Jo De Smedt’s message to the Integrated2009 participants:KULTUR, daar zit toch niemand op te wachten! CULTURE, is there someone waiting
for it?

www.jodesmedt74.be

Kolchoz & Sovchoz

Stefan Sagmeister

Sam Vanallemeersch (BEL)
was born some time ago,
and he will probably die one day too. He studied somewhere,
and he graduated something.
Sam is here and Sam likes
to draw.

Right lobe = Kolchoz – Left lobe = Sovchoz
(or was it the other way around?)

www.kolchoz.com
www.sovchoz.be
www.flickr.com/photos/kolchoz

Khuan+Ktron

Stefan Sagmeister

KHUAN+KTRON (BEL) is…
• a fully equipped and fully staffed modern graphic studio, dedicated to the manufacturing of brightly colored – yet thema- tically somewhat eccentric
• pictures of the floating world, info- and typographics, packaging designs, leaflets, brochures, pamphlets and books; our commissioned work is mostly focused on arts, culture, education and other non-profit causes, in tune with our particular lifestyles and anti-consumerist convictions.

• a shelter for wandering taoist monks, martial arts instructors, spare-time pathologists, daisypickers, vegan cooks, flute-playing shepherds, slightly aging anarcho-punks, ascetics and other zealots, off-season theme park enthusiasts and maggot-infested zombies, united by mutual intrests and passions.

• also known as Kobbyhuan & Kobbytron,
KHUAN Cavemen Co., Kwan Tung Lo, The Long Johns Of Yore and/or Yonder, The Abominable Tribe of Long-Haired Goons, The Daruma Crew, and The Kargasok Clan.

KHUAN+KTRON
are…
(NTD) Ningtiendo Sehgah (1976) was raised by
his aunt in Belgium with all the trades of a modern Japanese upbringing: manga, computer games, fluorescent sweets and double school hours.
At eightteen, he left for Antwerp to study the noble graphic arts, and started distilling his trademark stylings from his slightly frenzied education.
After ten years on the job, he still feels like he’s only just starting – so much more to learn and
see and do.

(ACPL) Acidpluto (1976) “Half of what I am is what
I do – today. The rest of what I am is what I ate – yesterday. It passes through me, and that’s why they call it the past. No need to make a big
deal of that.”

http://khuan-ktron.com

Typeradio

Typeradio. Now we are talking. Typeradio,
the radio channel on type & design. Typeradio is
a Microfm broadcast, a MP3 internet radio stream, a podcast station and occasionally a live show. Since 2004 Typeradio (which is Donald Beekman (DBXL.nl), Liza Enebeis (LoveLiza.nl) & Akiem Helmling, Bas Jacobs, Sami Koretemaki (Underware.nl) is visiting different design events around the world, to meet designers and to talk.
So far there are approximately 200 interviews that you can listen to and download for free. So stop talking and start listening!

Typeradio performance featuring the International Typographic Quartet ‘de.fundo’. We recommend you sit back, relax and keep your eyes closed…

www.typeradio.org

Mevis & Van Deursen


Armand Mevis and Linda van Deursen,

Mevis & Van Deursen (NLD). Graphic designers Linda van Deursen and Armand Mevis live & work in Amsterdam, where they began their collaboration after graduating from the Gerrit Rietveld Academy in 1986. Mevis & Van Deursen have been working for cultural clients, producing the new identity of Museum Boijmans Van Beuningen in Rotterdam, the identity and publi- cations for fashion duo Viktor & Rolf, but are best known for numerous books on art, architecture and design. Their work has been shown in museums and educational institutions throughout the world. Linda Van Deursen serves as head of the Graphic Design Department at the Gerrit Rietveld Academy and is a critic at Yale, School of Art, New Haven, Connecticut, while Armand Mevis is artistic director at the Werkplaats Typografie, Arnhem.

Rules, Restrictions & Freedom
In our lecture we will focus on the ‘work within
the work’. Projects, no matter how different they are, are connected by each other. It’s about what you bring, on top of what was given to you.
Part of what we consider as ‘our work’ is adding more rules and restrictions to a project, as
a response to the questions asked for.

a 2 c’est mieux


à 2 c’est mieux
is an art direction studio, founded in 2007 by Aurore Lameyre & Vincent de Hoÿm. Graduated from the school ESAG Penninghen, the à 2 c’est mieux work within the fields of print and digital medias. Aurore and Vincent provide their clients with simple solutions, each time unique and well-tailored, paying a particularly close attention to the fabrics used and production processes. They enjoy curating events and building collective projects. The young studio was offered the artistic direction form the french graphic design magazine étapes for its issue 155. Aurore and Vincent took part in the 2008 and 2009 edition of the Chaumont Poster Festival, as well as in Synth Eastwood 5 (Dublin). In September 2008, they co-founded with Jade Fourès-Varnier the travelling art gallery Rendez-vous sauvage. After organizing with Jade the 1, 2, 3 GO! and On Air shows, Aurore and Vincent curated the Niveaux de Gris Poster Collection exhibition (presented at the Chaumont Festival and at Nuits Sonores in Lyon), bringing together 35 international designers.

Through 3 projects (Rendez-vous sauvage,
Wild Posters in Chaumont and étapes:155) we
are going to explain what we love about artistic direction and graphic design: the use of letters for strong and spontaneous messages, with always
a playfull twist. We will also talk about curating events and building collective projects which promote our generation.

www.a2cestmieux.fr

kesselskramer

KesselsKramer says hello
Erik Kessels
is co-founder
and Creative Director of
Dutch advertising agency KesselsKramer. Following the principle that any medium,
as long as it is relevant to an idea, is a potential for commu- nication for a brand and its products or services, KesselsKramer’s portfolio ranges from ‘classical’ advertising to documentary film. Erik has designed, edited and published several books
of his ‘collected’ images with KesselsKramer Publishing –including the in almost every picture series, Instant Men, Wonder and 2 Kilo of KesselsKramer. Since 2000, he has been one
of the editors of the alternative photography magazine Useful Photography. He has curated exhibitions such as Loving Your Pictures at the Centraal Museum Utrecht, The Netherlands and
at Rencontres Internationales de la Photographie Arles. The firm’s award-winning documentary,
The Other Final
, shows a football game between the world’s two lowest-ranked teams played on the same day as the 2002 World Cup Final.

KesselsKramer worked and is working for national and international clients such as Diesel, Absolut Vodka, J&B Whisky, Ben and The Hans Brinker Budget Hotel, for which they recently finished the book The Worst Hotel In The World.

In 2007, KesselsKramer set up a London office,
KK Outlet. Like its parent company, this combined shop, gallery and communications agency prides itself on a very diverse output. Its work includes international clients like Bushmills Whiskey as well as exhibitions by prestigious artists.

Say hello at kesselskramer.com, kkoutlet.com or kesselskramerpublishing.com.

KesselsKramer believes that we’re living in
a new age of story-telling, a time when a brand can tell its tale not only through traditional media,
but in whatever form most suits its message.
So an idea can pop up in the form of a book,
a film, an advertising campaign, an exhibition or a product. In other words, KesselsKramer stands for the propagation of good ideas, of imagination over traditional limitations. Its work is constantly trying to embody this philosophy. In the past, the agency’ stories have included helping to launch international hotel chain Citizen M, a huge amount of communications for fashion icon Diesel, and more than twelve years of notorious advertising for the world’s worst hotel, the Hans Brinker.

In its occasional spare moment, the agency has created a range of projects, including the photography book series in almost every picture, championing every day (or ‘found’) photography. It’s also invented do, a brand whose long running mission is to help consumers engage more actively with the products they use. And KesselsKramer is responsible for ‘The Other Final,’ a documentary film about football’s two lowest ranking teams playing their own alternative World Cup Final.

Today’s toolbox for telling stories is getting
ever larger, with fresh opportunities provided by technology and the ever-expanding skill sets of young creatives. Kessels will explore these stories, new and old, in this one off lecture.

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