Hoet&Hoet

Animal Logo Jungle

Posted in Visual Identity by hoethoet on 17 November 2009

“As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.”
Karl Grandin

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