I feel H (7)

Posted in H by hoethoet on 15 March 2010

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).


Book of the day

Posted in Book by hoethoet on 15 March 2010

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Buy


Posted in Visual Identity by hoethoet on 15 March 2010

Hoet&Hoet signs the new campain of the Centre for Equal Opportunities and Opposition to Racism

The Centre is a public institution that aims to promote equal opportunities and that fights any type of exclusion, restriction or preferential treatment based on legally stipulated criteria. The Centre also oversees the respect of the fundamental rights of foreign nationals and observes the nature and scope of migration flows.  Furthermore the Centre stimulaties the fight against human trafficking.



Posted in Visual Identity by hoethoet on 15 March 2010

Constituted on January 8, 2009, Sonuma has as objective to digitize the production of the public channel RTBF but also to take care of its marketing.

The missions of Sonuma are centered around three paramount concepts:

– the patrimonial responsibility by safeguarding a the audio-visual memory

– the alliance of the technical expertises, documentary and editrorial to preserve and diffuse the files
– the development of various services bound for the professionals and the public.

For iU

Posted in Visual Identity by hoethoet on 15 March 2010

Hoet&Hoet designed the new identity of Equiform and rebranded the name into a very personnal ‘iU’.

iU. It is to propose the right answer to the right person, in a place of experiment, discoveries and pleasures; with the advices, products, prevention, solutions, protection… It is to bring greater comfort and to develop, in a durable way, the capital beauty and wellbeing…

see more of iU