Hoet&Hoet

Animal Logo Jungle

Posted in Visual Identity by hoethoet on 17 November 2009

“As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.”
Karl Grandin

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I feel H (4)

Posted in H by hoethoet on 17 November 2009

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

Book of the day

Posted in Book by hoethoet on 16 November 2009

des09_cover_l

Graphis Design Annual 2009

Great design in 29 categories–branding, interactive, logos, packaging, books, more* More than 300 full-color photographs* Expanded credits for easy referenceDesign Annual 2009 is the ultimate design collection! This indispensable annual features the year’s most outstanding work in annual reports, books, branding, exhibits, interactive, logos, packaging, typography, and more–a total of 29 design categories. Selected from an international pool of entries, all selections have won the new Graphis Gold Award for excellence…or the even more coveted Graphis Platinum Award for outstanding design. Case studies of Platinum-winning artists, plus the most extensive credits section ever, complete this stunning one-volume resource. Buy

I feel H (3)

Posted in H by hoethoet on 16 November 2009

lettreGS_09

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

Book of the day

Posted in Book by hoethoet on 13 November 2009

GDR_Cover

Graphic Design, Referenced:
A Visual Guide to the Language, Applications, and History of Graphic Design

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles” defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge” explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives” gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice” highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today. Buy

Typeface classification

Posted in Typo by hoethoet on 13 November 2009

typeface classification martin plonka

Martin Plonka has created this poster that classifies typefaces by seven major groups: Slab Serif, Serif Old Style, Serif Transitional, Serif Modern, Sans Humanist, Sans (Neo)Grotesque and Sans Geometric. The typefaces are positioned radially using one of the stereotypical / popular data visualization methods.

Type Radio

Posted in Typo, Visual Identity by hoethoet on 13 November 2009

typeradio

Typeradio is a Microfm broadcast, a MP3 internet radio stream and a podcast station.
Since 2004 Typeradio (which is Donald Beekman, Liza Enebeis aka LoveLiza & Underware) is visiting different design events around the world, to meet designers and to talk.

I feel H (2)

Posted in H by hoethoet on 13 November 2009

H2

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

I feel H (1)

Posted in H by hoethoet on 12 November 2009

H1

Today’s Hoet&Hoet living and ever changing identity.
(Discover everyday how we apply the sensitive strategy to our studio by branding our mood).

I feel H (the original)

Posted in H by hoethoet on 12 November 2009

DSCN9116

This is our original logo designed in 1989 by Ronane and Véronique Hoet. Two sisters, one H.

This H is our visual identity. We are that H. But we are all different, we wake up different almost everyday, we feel different, we are alive.

Discover in this H section our living identity (almost everyday).