For iU

Posted in Visual Identity by hoethoet on 15 March 2010

Hoet&Hoet designed the new identity of Equiform and rebranded the name into a very personnal ‘iU’.

iU. It is to propose the right answer to the right person, in a place of experiment, discoveries and pleasures; with the advices, products, prevention, solutions, protection… It is to bring greater comfort and to develop, in a durable way, the capital beauty and wellbeing…

see more of iU


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